Simon has over 35 years experience living and working internationally in the fashion and sports retail sectors and in sports brand management. He has held senior management positions with H&M, FootLocker, Speedo, Adidas, Phase Eight and JD Sports, He led the start up which secured the In-Venue retail rights to the London 2012 Olympics and has run successful transformation projects in Russia, France, Italy and Germany. Simon was, until recently, international managing director for JD sports.